SLC.edu / Offices and Services / Communications and Marketing

About the Office of Communications and Marketing

The Office of Communications & Marketing is responsible for communicating news and information about Sarah Lawrence College to various external constituencies, including prospective students and their parents, alumni, the media, donors, and friends of the College. In addition, the office fosters communication and involvement between the College and its neighbors in Bronxville, Yonkers, and beyond in an effort to maintain positive relations between our communities. On a daily basis, the office assists members of the College community with print, online and publicity projects, produces College publications, maintains the public Web site, and administers official College presences on various social media sites, including Facebook and Twitter. The Vice President for Communications and Marketing and the Director of Public Affairs act as spokespersons for the College and as media liaisons.

What Does Communications & Marketing Do?

  • Advertising
  • Brand Identity
  • Executive Communications
  • Internal Communications
  • Media and Public Affairs
  • Online and Interactive (including social media)
  • Photography and Photo Library
  • Printed Materials/Publications (including Sarah Lawrence magazine)
  • Research
    Learn more about each of these services»

In addition, the Office of Communications and Marketing has contracted third party vendors to facilitate external e-mail marketing and research through targeted surveys. We maintain guidelines on how to get started with these tools, giving on-campus departments the opportunity to be self-sufficient in these areas.

  • E-Mail Marketing (via What Counts/Publicaster)
  • Surveys (via SurveyMonkey)

What Doesn't Communications & Marketing Do?

It's important to note that there are a few things that seem like they would be managed by the Office of Communications & Marketing , but, in fact, are not. Here's a look at what those things are, and who does them:

  • Blast e-mails to students, faculty and staff (these are sent via the Information Technology (IT) office, and generally need approval from Tom Blum or Jerri Dodds prior to sending)
  • Content on MySLC (Information Technology)
  • Blast or targeted e-mails to alumni (Office of Alumni Relations)
  • One Mead Way/Alumni (alum.slc.edu)section of slc.edu (Office of Alumni Relations)
  • SLC's athletics Web site (gogryphons.com) (Physical Education & Athletics)
  • Maintain event calendars on slc.edu (College Events)

A Note About College Events
In addition, the College Events office is the central resource for scheduling, designing, planning, promoting, and evaluating events at Sarah Lawrence. The online calendars (Events Open to the Public and Campus Events) are managed by College Events. For more information, contact Deby Finkelstein, Director of College Events, at extension 2412 or collegeevents@sarahlawrence.edu.

Meet Our Team

Gerald Schorin
Vice President of Communications & Marketing
Extension 2218
gschorin@sarahlawrence.edu

Joan McCann
Senior Director of Communications & Marketing
Extension 2637
jmccann@sarahlawrence.edu

Media & Community Relations

Judith Schwartzstein
Director of Public Affairs
Extension 2219
judiths@sarahlawrence.edu

Timothy Guiliano
Administrative/Public Relations Assistant
Extension 2220
tguiliano@sarahlawrence.edu

Public Web Site & Social Media

Winston Churchill-Joell
Director of Interactive Media
Extension 2215
wjoell@sarahlawrence.edu

Patricia Pasquale
Manager of Online Content, Social Media, and Special Projects
Extension 2220
ppasquale@sarahlawrence.edu

Printed Materials/Publications

Jean Smith
Director of Creative Projects
Extension 2216
jmsmith@sarahlawrence.edu

Robert Weber
Print & Direct Mail Manager
Extension 2635
rweber@sarahlawrence.edu

Quyen Dac Nguyen
Graphic Designer
Extension 2636
nguyen@sarahlawrence.edu

Suzanne Gray
Editor, Sarah Lawrence magazine
sgray@sarahlawrence.edu

Katharine Reece
Assistant Editor, Sarah Lawrence magazine
Extension 2360
kreece@sarahlawrence.edu

Flat SarahFlat Sarah
Creative Project Consultant
Office location: Everywhere