On the Job
Minnesotan Music Moguls in the Making
Heidi Campbell Pflaum ’91
Marketing Director, Innova Records
St. Paul, Minnesota
After Sarah Lawrence, I had a folk-rock band in Nashville. We toured all over the US, played Lilith Fair, that sort of life. It was fun, but we weren’t making money, so I started selling my songs to film and TV. Then I set up a licensing company for independent artists, and it grew to where I was actually representing a couple of labels. So I got an MBA to beef up my business skills. When I moved to Minnesota, I wanted to get involved in the music business up here, and that’s when I got wind of Innova. I started working as their marketing director about four years ago.